About Sam

Empowerment Life Coach

Certified at the renowned Empowerment Institute, NY and mentored by acclaimed coach and author Gail Straub, Sam has been practicing as a certified life coach for over a decade. She's helped hundreds of clients get unstuck and go on to more purposeful careers, relationships, increased self-confidence and meaningful experiences.

Bilingual motivational speaker

Sam began public speaking courses at the age of 5 years old. By her teens she had spoken before an audience of 7,000 attendees and eventually went on to become an engaging motivational speaker, drawing largely on her own unique experiences to inspire others.

career highlights

Sam has over 12 years of public and private sector experience as well as over 15 years as an entrepreneur:
- Founder, Director, Samantha Biron Inc.
- Chair of the Board, MindAlly, Mental Health Non Profit
- Workshop Instructor, PMC Training
- Former Co-Founder, Harvest Noir, Annual Picnic Festival
- Former Co-Founder, VP Sales, National Capital SCAN


photo credit: Jeff Green

My Story

There are 2 quotes that continue to inspire me to share my story:

1) 'If you have a story to tell then there's someone who needs to hear it.'
2) 'Someday, what you've overcome will become someone else's survival guide.'

It's fulfilling to know that the challenges I've overcome coupled with my training has enabled me to help others. At 23, I lost everyone I'd ever known due to lies by others and circumstances beyond my control. Before that my childhood was rife with abuse, sadness and at times very little to eat peppered with good moments, mostly outside the home. I know what it's like to feel alone, that life is unfair and then have to rebuild everything, including self-worth.

Once you lose everyone's approval you figure out how to live without it and still love yourself and others. Those who get offended most are often the ones who like themselves the least and need everyone else's approval to function well.
That makes for a long exhausting life.

I'm all about thriving , not just surviving and living authentically.
One of my greatest life lessons has been to learn the value of communicating boundaries and not bending into what can become a shell of oneself to gain love approval or acceptance.

Knowing oneself, what grounds you and brings you strength purpose and joy and protecting these needs will be your greatest weapon against those who operate from a place of deception, greed or manipulation in order to further their personal agendas.

I have a strong value of honesty even when it’s tough and I’ve been criticized for it and risked conflict. There’s no question that it takes courage to speak your truth, but I think it’s a far more authentic way to live rather than always striving for approval.

I derive strength by others who inspire me with their resilience, discipline and determination in the face of challenge as well as from my daughter as I watch her discover and navigate life. She is my greatest gift.

And, finally, I am further inspired by those I help who are truly invested and committed to their growth. 

To your growth!

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Everyone has it within them to find their own truth, overcome hardship and create a life that's meaningful to them with few regrets.

I know this because I have, and once thought I couldn't.


Sam likes to post about everyday relatable stuff, from being a working mom and musical artist to life with pets.
Sometimes she also posts quotes to inspire or that make her laugh as well as upcoming new programs, retreats and workshops.

Follow her on Instagram, Facebook or on Linked In!

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