top of page
SamanthaBironProfilePic-200pxBorder_edited.jpg

Empathy with Edge

There's More to Your Story...

I’m Sam, a clarity catalyst for deep-feeling humans

who are done with fluff and want to change their patterns.

I coach fast.

Because clarity doesn’t take six months.

It takes one honest conversation and a willingness to look at your
life without flinching.

tree-oak_edited.jpg

Awards & Articles

Services

tree-oak_edited.jpg

Un-fog
Un-freeze
Un-f-- the noise that’s been running your life on repeat!

Discovery Call

15 mins

Free

GroupCoaching.png

Take Control of Your Life with Samantha's signature acclaimed 8 part series program 'GET UNSTUCK! - 2026

 

Online: April 1 through May 20th! 

'I feel like I’ve had so much growth during this experience!

Unstuck helped me to acknowledge my self-sabotaging behaviour. It helped me to recognize my value and find my voice. I feel free!' - Karen

Group Coaching
Campeche.jpeg

'Deeply Done' Retreat - The Honest Pause You've Been Avoiding

November 2026
Campeche, Mexico

Upcoming Retreats
Professional-Speakers.jpg

Topics include: 

  • Managing Anxiety in Uncertain Times

  • Building Resilience Like a Boss

  • Digital Wellness in the Age of Overload

  • The Power Plan for and Ideal Life & Career

  • Empathy without Self-Abandonment 

and more!

Inspirational Talks 

Journey

fbf1bf78-fa08-4e1b-865f-edeb5c9cbe0a_edi

My Approach

If you’re ready to ditch the overwhelm, stop circling the same damn questions, and finally take action, we’ll get along just fine.

Fierce insight.
Radical compassion.
Zero spiritual bypassing.

No sugar-coating - just the clarity required to change.

In addition to my studies and certification, I have serious lived experience. 

I have overcome what has crippled others and have thrived despite this. I learned to create my own identity, rather than allowing my trauma and challenges to define me. This gives me firsthand insight and empathy while also providing a strategic path forward for my clients.


What make me different is that I'm generally more versatile than many coaches.

I’m not only certified in general life coaching but in:

Career, Relationships, Confidence, Sexuality, and Spirituality. 


In addition, I’m also certified to teach the following essential Core Workplace Competencies:

  • Communication & Relationship Building Skills (including giving and receiving feedback)

  • Active Listening Skills

  • Increasing Confidence, Self-Esteem & Assertiveness

  • Time, Workload, and Email Management

  • Stress & Anxiety Management

 

Due to this I have had the privilege of working with an arrray of clients from executives to students: diplomats, engineers, economists, actuaries, public servants, CEO's, CFO's, lawyers, doctors, surgeons, artists, stay at home moms and dads, musicians, IT specialists, law enforcement, blue collar workers, farmers, entrepreneurs and more!

 

I also offer individual and group coaching, as well as give keynotes and offer destination retreats.

Unfog, Unfreeze, Unfilter the noise that’s been running your life on repeat with my guide series, The Deeply Done™ Method.

 

Radically honest. Emotionally intelligent. Fast. Anti-fluff.

Testimonials

sunflower-flower-wallpaper.jpeg

Nathalie Gadjos,
Business Owner

You really have an amazing gift of kicking people in the ass with love. Life has taken me beyond and I'm not looking back. Can't help but be grateful everyday for the changes you helped me achieve.'
dandelion-flower.jpeg

Brian Matheson,

Manager, Media

I have had the opportunity and pleasure to work with and take part in many team sessions that Samantha has led. Her ability to connect with everyone in the room is remarkable. Her energy, enthusiasm and casual approach to her craft leaves you thinking and empowered to make positive changes in your work and life in general. I don't hesitate for a second to recommend Samantha and her work. 
leaf-droplets-reflection.jpeg

Howard Mann,
Senior International Law Advisor

Samantha is dedicated, honest, serious about helping those she works with, and direct in how she does so. She came prepared for each meeting with specific things to discuss or work on. She understood quickly who I was and what values I have, and worked to help me achieve them, not to rewrite them. She pushed hard when it was needed and intuitively knew when to cut me a little slack. The sessions we had were open, results oriented, and engaging. And most importantly, they worked! And they were then supported by follow-up when needed. In short, Samantha provided the support and input I needed, when I truly needed them. 
I could not have picked a better person to work with.
Flower-with-bees.jpeg

Jim Lee,

Parliamentary Analyst

I had the pleasure of attending a group training Sam gave a few years ago and was impressed with her professionalism and her range of knowledge. When I recently worked with her one-on-one, I also saw how successfully she tailors such work the needs of individual clients.  I highly recommend working with Sam. 
marigold-flower_edited.jpg

Rida Ahmad,
Case Reviewer

Samantha is an amazing person who can not only teach you so much but makes you feel comfortable and genuinely cares about you. I never got the chance to say thank you for everything. I'm very grateful for everything you taught me and no amount of words can explain how much it means to me. I'm so glad I got the opportunity to work with you because you changed my life and I don't know what I would have done had I not worked with you. Thank you from the bottom of my heart.
daisy-flower_edited.jpg

Janice Sutton,

Senior Analyst

Having Sam as a life coach was such an enriching experience for me. She is energetic, kind-hearted and intuitive. She was highly adaptive to my situation and emotional states at a given time, and was thus flexible in her approach with me and getting me focused on my goals.

Her sessions were always extremely helpful and left me smiling and feeling more confident about where I was going. I am now on track with setting and meeting personal and career goals, thanks to Sam.

dry-flowers-twigs.jpeg

J.P. Gelinas,

MBA, Manager Business Development

I've made a lot of progress thanks to Samantha's help so I wanted to show my appreciation for everything she's done with me.  I always use her as an example of authenticity and I've become a little more natural during my meetings and in larger groups.  I also have more courage to address issues with my employees and I can challenge and give more direction.  I feel like a better leader, more than somebody seeking validation.  The biggest difference is self acceptance. I've let go of some of the things that were keeping me from the best version of myself. Thank you. 
dry-flowers-twigs.jpeg

M. Campbell

Business Analyst

Just wanted to reach out and say how much I enjoyed our training session yesterday. It was very engaging, and I took some good insights.
 
I have done a fair few communication trainings in the past, and yours was my favorite. I am already trying to do improve my email subject lines!
water-lily-flower.jpeg

Bonnie Robinson,
Manager Communications

Sam is an amazing coach. Within a few sessions she helped me determine my true career goals, helped me formulate a plan to reach them, and taught me techniques to stay on track. Within two months of finishing our sessions I had a new position and I'm happier than ever with my career. She's great at listening, analysis, and motivating you to do the work to get where you want to be. Can't recommend her highly enough.
water-lily-flower.jpeg

Bonnie Robinson,
Manager Communications

Sam is an amazing coach. Within a few sessions she helped me determine my true career goals, helped me formulate a plan to reach them, and taught me techniques to stay on track. Within two months of finishing our sessions I had a new position and I'm happier than ever with my career. She's great at listening, analysis, and motivating you to do the work to get where you want to be. Can't recommend her highly enough.
Black-Rose-macro-photography.jpeg

Allan Baillie,
Technical Manager, P. Eng

Sam's friendly, happy but totally professional approach led me to find myself again, regain my confidence and above all, through
empowerment, put me back in control of myself.

  I cannot express the gratitude and respect I have for Samantha. It is a journey with many bumps in the road, do not expect an easy passage, but what an excellent guide I had and one I will call on again if the need arises.
lotus-flower.jpeg

Soniya M.

Samantha is a very gifted life coach, group trainer, and professional speaker.  I have had the pleasure of working with her in all three spheres and highly recommend her services. She is authentic, kind, and someone who has a lot of integrity. She is a star.

Change Starts with a Single Step

This isn't a Dress rehearsal. You Only Get One Life.  Invest in Yourself.
bottom of page